Will Self on bottled water

Will Self explores bottled water insanity in The low water-mark of Thatcherism:

Any doubts I ever had were resolved years ago: 1994 to be precise.

In San Francisco, I found myself sitting in the Prescott Hotel, gazing by chance at a mirror which had a bottle of still mineral water standing in front of it. It was the first time I realised what Evian spelled backwards